How Local Wins

02/11/2021

As if by a twist of fate,  the U.S. workforce no longer gets in their cars and drives to work.

 Forbes is reporting, the “‘9-To-5 Workday Is Dead’ And Employees Will Only Come Into The Office One To Three Days A Week”[i]. This means for the near future local shoppers are at home.

 Local Business Insight. Local shoppers, at home, need and want more human contact when they shop.

 Amazon and the retail giants cannot, nor do they want to provide human contact. To them “human contact” is an unnecessary expense. Their focus is on using robots, drones, and algorithms to cut costs and take humans out of the shopping experience. And yet, Trader Joe’s is a $13 billion a year success because it focuses on giving shoppers “the human experience.”

 Local Business Summary. Walmart lost the e-commerce war to Amazon by taking it on directly. It forgot that it had direct contact with 275 million shoppers weekly[i]. Instead, of trying to become an e-commerce giant Walmart should have focused on delivering “the human experience” to every customer every day.

 As it stands today no one is going to unseat Amazon in the U.S. e-commerce war. Local wins by focusing on our ability to deliver “the human experience” of shopping locally linked to our co-operative e-commerce marketplace.

 When we give shoppers the chance to see what local offers both in-store and online we begin taking back from Amazon the customers it takes with its deceptive price cutting (no Amazon does not have the lowest prices), control of shopper search (87% search before they shop[ii]), and make its legendary inventory, delivery, and logistics ineffective.

[1] As if by a twist of fate,  the U.S. workforce no longer gets in their cars and drives to work. Forbes is reporting, “‘9-To-5 Workday Is Dead’ And Employees Will Only Come Into The Office One To Three Days A Week.”https://www.forbes.com/sites/j...
[1] Lore and his Walmart team lost sight of Walmart’s primary strength which was 275 million weekly customers and its subsequent in-store traffic. https://expandedramblings.com/...
[1] 87% of shoppers search online before they purchase[1].https://www.retaildive.com/new...
Comments

No posts found

Write a review
Track Order