Small communities are often full of incredibly talented artists who can't afford shop space until their business takes off, leading them to partner with local businesses to sell their products at a storefront. So when you shop local, you give those craftspeople the exposure and funding they need to grow their business. Picture giving your mom the gift of a handmade wreath, piece of jewelry, or painting she's always talked about this Christmas. She'll feel extra special knowing you got her something personalized that just can't be found anywhere else!
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